Celsius Labs delivers Content built in concert with Weather. Laid out below are some ideas and programs designed to align your brand to the powerful narrative that weather can influence. The story is not the weather itself but rather the effect it has on individuals, businesses, families and pets, communities and government. Celsius Automotive can craft content to deliver deep consumer engagement while also subtly and appropriately weaving in your brand’s goals and objectives. From storm chasers to soccer moms, automobiles play an important role in transporting the people who are part of the story.
Take a look:

Whe(a)ther or Not

How to make good decisions in bad weather. Weather conditions can oftentimes determine whether you go to get groceries or to take a family trip through the mountains. In this guide, Celsius Labs will provide practical advice for preparing for weather and how to navigate so you are safe and sound. Auto companies who align their brands with safety and security will benefit from practical, smart advice told through visually stimulating narrative.

Sunset Drive

Imagine a weekly Photo Gallery featuring beautiful images from across the country. From the mountains to the sea – high-quality images from Celsius Labs network of photographers. NOT user-generated content but rather carefully crafted and contextually relevant to existing weather conditions and events. Ideally suited to connect driving with freedom, beauty, escape, & wonder.

The Sustainables

A series on innovative companies re-imagining transportation and energy - both big and smaller companies. From algae farms to bio-deisel to vertical farming, we’ll scour the country looking for NextGen companies committed to saving energy. This series will profile of individuals and their businesses. On-Site interviews, original photographs, and video. Excellent platform for auto companies looking to reach young professionals connecting to business as well as environmentally conscious consumers who want to align with companies making a difference.

The Rainmakers

Entrepreneurs are the fuel for this country. Just think about Uber, Tesla, SpaceX, Netflix, AirBnB. Celsius Labs will develop a series of executive profiles on The Rainmakers and how they are helping to re-imagine how we live our lives. We’ll look for companies that are using weather data as part of their business plan and other key triggers that connect forecasting and business planning. Most importantly, we’ll find the coolest, most innovative NEXT GEN stories we can so that auto companies can align with innovation, technology, design, and engineering.

Ultimate Rides

Ultimate Rides - The very best road-tested travel itineraries from Celsius Labs travel experts. We’ll identify the best time of year with related weather conditions to help guide travelers looking for the Ultimate cruise down the Pacific Coast Highway, along Route 66, climbing Mount Washington, etc… For automotive companies looking to position fun and adventure into their brand DNA.

Steep and Deep

The Top 10 Off-Road Excursions in the United States. We’ve seen what performance looks like on the road, now let’s get off it and adventure with a few of our auto experts to capture the wildest, muddiest, gnarliest dirt roads in America. Our “experts” will be chosen carefully for their fun, engaging personalities and significant social footprints. Great storytelling for Jeep, Land Rover, Toyota, etc…

SOTO - Small Office Truck Office

Contractors, Architects, Franchisees, Entrepreneurs… The truck has become an office - a place to organize your business, conduct conference calls, submit expenses, stay out of the rain on bad days. Celsius Labs will follow 4 small business owners and capture all that they do in their commercial vehicle.

Contacts:
Accuweather Contact 1
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Accuweather Contact 2
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