Every year, thousands of met-atheletes and style seekers attend festivals throughout the country. From setting up camp in the blazing heat to walking from stage to stage in the pouring rain, these festival go-ers prepare for even the most diverse environments.

In order to have the best festival experience, festival go-ers must be equipt with only the best materials and resources.

New Balance can be the leader in fashion, comfort, and function for all festival participants by employing AccuWeather data throughout each branding opportunity.

AccuWeather is able to reach New Balance audiences in the most contextually relevant way.

Audiences that opt-in to our location services will receive weather information for their location. Subsequently, this data can provide New Balance a new way to speak to their target audience

By using the AccuWeather App as the vehicle to deliver New Balance creative to audiences who are within meters of these locations, New Balance will be able to curate the most effective advertisements and products.