NEW BALANCE AUDIENCE

Met Athletes on AccuWeather are: • Spenders (88% more likely to spend upto $5,000 online) • Shoe lovers (59% more likely to spend $100 - $200 or more on shoes • Loyal to American Brands (57% more likely to buying American brands). • Travelers (395% more likely to have taken 16-20 International Trips)
Met Athletes on AccuWeather are:

• Spenders (88% more likely to spend upto $5,000 online)
• Shoe lovers (59% more likely to spend $100 - $200 or more on shoes
• Loyal to American Brands (57% more likely to buying American brands).
• Travelers (395% more likely to have taken 16-20 International Trips)
Style Seekers on AccuWeather are: • Spenders (66% more likely to spend upto $5,000 online) • Shoe lovers (128% more likely to spend $500 or more on shoes • Gamers (125% more likely to buy video games) • Charitable (75% more likely to donate a $1000 or more to charities)
Style Seekers on AccuWeather are:

• Spenders (66% more likely to spend upto $5,000 online)
• Shoe lovers (128% more likely to spend $500 or more on shoes
• Gamers (125% more likely to buy video games)
• Charitable (75% more likely to donate a $1000 or more to charities)

In the Moment Marketing

AccuWeather is able to reach New Balance audiences in the most contextually relevant way.

Audiences that opt-in to our location services will receive weather information for their location. Subsequently, this data can provide New Balance a new way to speak to their target audience.

Target: The Met Athlete
Locations: Marathons, Spartan Runs, Fitness Facilities
Strategy: Use AccuWeather App as the vehicle to deliver New Balance creative to audiences who are within meters of these locations.

Target: The Style Seeker
Locations: Concerts, Festivals, Gaming Events
Strategy: Use AccuWeather App as the vehicle to deliver New Balance creative to audiences who are within meters of these locations.

AccuWeather Celsius Labs Content Studio

Celsius Labs understands the measurement of good content - ENGAGEMENT. Building contextually relevant stories related to weather, and those activities affected by it, is the mercury in our barometer. As an authentic and revered company reporting on weather, AccuWeather’s commitment to Superior Accuracy in forecasting will be replicated in storytelling through our new content studio - Celsius Labs. Celsius Labs created two new concepts that New Balance can be the Sponsor for our two concepts: The All-Weather Athlete & Music to Your Sole. Click buttons for additional information.

CONTACT US TO LEARN MORE:

Amanda Marandola

Director of Ad Sales - AccuWeather

amanda.marandola@AccuWeather.com