Celsius Labs understands the measurement of good content - ENGAGEMENT. Bulding contextually relevant stories related to weather, and those activites affected by it, is the mercury in our barometer. As an authentic and revered company reporting on weather, AccuWeather’s commitment to Superior Accuracy in forecasting will be replicated in storytelling through our new content studio - Celsius Labs

Celsius Labs tells stories with advertisers who want to connect their brands to weather, the conditions it creates for us, and how it affects individuals and their everyday lives.

Whether videos, photo galleries, infographics, or insights, Celsius Labs delivers the right tone and emotion for your advertising messages.

From ideation to execution, our team is organized to deliver a cohesive process that supports collaboration between all constituents - creators, project manager, production team, and clients.

Once we receive an RFP or pro-actively identify an opportunity, Celsius Labs will ideate and render a storyline precisely tailored for your brand strategy. Once the project is approved, our team will execute all facets of content creation from beginning to end.

We have a deep experience in both content creation and automotive IQ. Whether working with a publishing partner, influencer, event or association, Celsius Labs will develop ideas that connect with drivers who are passionate about their vehicles.

We understand the importance of telling authentic stories, shooting original photography, hiring the best writers, and producing the most engaging content and organically connected to weather and its effects.

And, those stories will all be responsively built for a mobile-centric audience and designed for maximizing sharing and sharability.