Timely Content, Driving Engagement

Celsius Labs provides advertisers and marketers the very best ideas, stories and narrative to help uniquely position your brand

Celsius Labs is a network of world-class content creators, producers, videographers, vloggers, influencers, and editors who have the experience and understanding to help build stories for all of your marketing needs.

As a brand, AccuWeather is uniquely positioned to help tell those important stories related to weather - from a scenic drive watching the sunset to an impending hurricane with life-threatening consequences - delivered to the right audience, in the right location, at the right time with Superior Accuracy.

As an authentic and revered company reporting on weather, AccuWeather’s commitment to Superior Accuracy in forecasting will be replicated in storytelling. AccuWeather tells stories with advertisers who want to connect their brands to weather, the conditions it creates for us, and how it affects individuals and their everyday lives. Whether videos, photo galleries, infographics, or insights, AccuWeather delivers the right tone and emotion for Fossil’s brand messaging.

EXPLORATION SERIES FUELED BY FOSSIL

Exploration Series Fueled by Fossil
With Camera/Video in hand, our AccuFashion Influencers will capture the essence of each city they live and love.  The images, videos, and narrative will tell our audience that the journey is just as important as the destination.

Fossil will come along the journey as part of a natural integration.  On each of our influencer’s wrists, we’ll be sure the journeys are, in part, built around a meeting with another person so that the stories can relate to time.

Influencers will be tagged geographically so that consumers can relate specifically to that area of the country. Each will organically showcase the elements of Fossil’s brand message and naturally be woven into the fabric of the story making this a stronger and more relevant content execution. The use of many platforms including social will extend the potential reach while being connected to a trusted and safe brand.

THE PROCESS

From ideation to execution, our team is organized to deliver a cohesive process that supports collaboration between all constituents - creators, project manager, production team, and clients.

Once we receive an RFP or pro-actively identify an opportunity, Celsius Labs will ideate and render a storyline precisely tailored for your brand strategy. Once the project is approved, our team will execute all facets of content creation from beginning to end.

THE IDEAS

We understand the importance of telling authentic stories, shooting original photography, hiring the best writers, and producing the most engaging content and organically connected to weather and its effects.

And, those stories will all be responsively built for a mobile-centric audience and designed for maximizing sharing and sharability.

THE AUDIENCE

From AccuWeather’s owned and operated channels, we can target the right audience at the right time with the right message. Additionally, our Celsius AccuReach allows you to easily scale beyond AccuWeather’s footprint and expand your voice through social discovery networks, Facebook, Yahoo and other channels connecting your story to a qualified audience.

Depending on your KPIs and reach goals, Celsius AccuReach gives you unlimited potential to reach your target audience online.

CONTACT US TO LEARN MORE:

Amanda Marandola

Sales Director
856-296-7725
amanda.marandola@accuweather.com