Weather plays a crucial role when it comes to consumer apparel choices – whether you’re dressing for the day, a night out with friends, or buying gear for an upcoming ski trip. It has a strong influence on when, where and how consumers are shopping.

Every day billions of people rely on the AccuWeather’s up-to-the minute forecasts and superior accuracy 24/7 to help plan their day, improve their lives, and prepare for all elements.

Fashion x Function

Weather and fashion go hand in hand, especially when creating and delivering products. By combining AccuWeather’s 1P data and superior accuracy with Canada Goose’s quality products, materials, and thermal technology, together we can bridge the gap between fashion and function.

Through AccuWeather’s hyperlocal proximity data, custom executions and unique, customized targeting capabilities we can directly reach consumers at the right moments, when it matters most. Together, AccuWeather and Canada Goose can make a meaningful impact on the brand experience.

Fall Into Essentials

Every seasonal change offers a new opportunity for shoppers to update and revamp their wardrobe while prepping for seasonal weather conditions. It gives businesses a chance to offer new solutions, product innovations and reveal their latest collection to best suit the upcoming seasonal trends.

AccuWeather will support Canada Goose fashion shows by live streaming the events across O&O social channels and the AccuWeather TV Network. We’ll produce custom content showcasing seasonal products from each show, highlighting how Canada Goose gear prepares consumers for the weather elements each season brings forth.

We’ll further support this experience with content on how global weather patterns have drastically affected and influenced the fashion industry. This series will include content such as how regional weather patterns influence clothing production and available textiles or how weather has influenced the evolution of seasonal trends due to factors such as global warming.

Weather Influenced Innovations:
A Deep Look Into Thermal Mapping

Thermal mapping technology is changing the way we make, look, and utilize products & services. From innovation, to creation, to actual production, thermal mapping is an essential part of producing the most efficient product.

To showcase how thermal mapping is used to make high-quality Canada Goose products, AccuWeather will create content based on a behind-the-scenes tour of Canada Goose’s manufacturing facilities. We’ll provide a unique lens into the innovative technology, unique design elements and how it affects the clothing consumers are wearing.

This content will focus on the superiority of the products, while providing users a behind-the-scenes look at the heritage of the brand and its technological evolution.

Visual demonstrations and interviews will serve as testimonials for the brand and its ability to produce functional, high quality fashion.

Fit for the Extreme Enthusiast

Each year extreme weather and adventure enthusiasts travel all over the world, experiencing some of the harshest weather conditions. In order for their trip to be safe and successful, these enthusiasts must be equipped and outfitted with the best gear.

AccuWeather will create content showcasing how Canada Goose products equip these enthusiasts to withstand all elements, no matter what extreme weather conditions they face. AccuWeather will send extreme meteorologists, such as Reed Timmer, outfitted in Canada Goose gear to some of the most extreme weather spots. We’ll showcase the spectrum of weather elements such as severe cold/snow, extreme heat, monsoon-like rain, etc. and have AccuWeather’s extreme meteorologists document their experience through articles, video content and social.

THANK YOU!

Amanda Marandola

Advertising Sales Director
856-296-7725
amanda.marandola@accuweather.com